Corporate
Influencer
Training

5 reasons for
Corporate Influencer
on LinkedIn

Our training has only one goal: to show your team how they can use LinkedIn as a marketing and sales tool for themselves and your company.

BUT everyone knows it: We attend day workshops, get inspired, and two days later, we’re back in the same old routine. DĂŒdĂŒm. We want to avoid that!

That’s why we offer a program of group and individual coaching for B2B companies.

This way, brand ambassadors develop a full understanding and routine.

5 reasons for
Corporate Influencer?

More communication channels mean that more people see your company.

Clearly – if you’re active on more channels and provide good content, more people can see that content.

It gets even cooler when these channels are specifically tailored to different interest groups – and that’s what brand ambassadors can do. Each with their channel. Each for their target audience.

LinkedIn is so much MORE than just posting from a company page…

LinkedIn marketing is versatile and goes far beyond rigidly posting content and hoping for new followers.

LinkedIn can be used as the focal point of entire campaigns. As the first point of contact. As a playground for brand ambassadors. Or with LinkedIn Ads as a reach booster.

We create campaigns that have a cross-media impact, build brand presence and trust, and drive sales.

All thanks to brand ambassadors.

Content that truly sells on LinkedIn – it has to be exciting!

LinkedIn is not a sprint. It’s a damn marathon. Only those who stay consistent and creative will see results in the end.

Brand ambassadors are employees who speak for their company on LinkedIn. They come up with completely new topic ideas. Ask creative questions. Have the know-how about the target audience and their interests.

Only with these insights can content truly convince.

People trust people. Period.

LinkedIn is a social media platform. And in the social media realm, it’s all about one thing: People.

We all trust other people more than an anonymous company page. We need a face that we find likable.

Professional salespeople don’t need it explained anymore: Sales happen with likability. And this approach works in the digital realm too.

Brand Ambassadorship can also be team building…

We have often united marketing and sales in a brand ambassador team.

Brand ambassadors have motivated each other, pushed each other, and driven each other forward.

And when, in the end, results are achieved that reward the performance of each individual… There is hardly anything else that bonds a team so closely.

More communication channels mean more people see your company.

Clearly, being present on more channels and providing quality content means more people can see that content.

What’s even cooler is when these channels are tailored to different interest groups – and that’s where brand ambassadors come in. Each with their own channel. Each for their target audience.

LinkedIn is so much MORE than just posting from a company page…

LinkedIn marketing is versatile and goes far beyond simply posting content and hoping for new followers.

LinkedIn can be used as the focal point for entire campaigns. As the first point of contact. As a playground for brand ambassadors. Or with LinkedIn Ads as a reach booster.

We develop campaigns that work cross-media, ensuring presence and trust in the brand, and driving sales.

All thanks to brand ambassadors.

Content that truly sells on LinkedIn – has to be engaging!

LinkedIn isn’t a sprint. It’s a damn marathon. Only those who stay consistent and creative will see results in the end.

Brand ambassadors are employees who speak for their company on LinkedIn. They come up with entirely new topic ideas. Ask creative questions. Have the know-how about the target audience and their interests.

Only with these insights can content truly convince.

People trust people. Period.

LinkedIn is a social media platform. And in the realm of social media, it’s all about one thing: People.

We all trust other people more than an anonymous company page. We need a face that we can relate to.

Professional salespeople don’t need to be told: Sales happens through rapport. And this approach works in the digital realm as well.

Brand ambassadorship can also be team building…

We’ve often united marketing & sales in a brand ambassador team.

Time and again, brand ambassadors have motivated each other, pushed each other forward.

And when, in the end, results are achieved that reward the performance of each individual… There’s hardly anything else that bonds a team together like that.

350+

Fascinating personalities have already chosen Digital Seed.

We are proud to work with a diverse range of personalities from various industries. With visionaries, founders, top managers, doers, geniuses, or even (small) celebrities.

Whether it’s a start-up,  medium-sized company, or corporations. We’ve had them all – and we love them all.

Our coaching approach

You always achieve a goal only with a clear path. We develop that together. And then we take your team by the hand and get it fit for LinkedIn.

In all our projects, we have found that short, concise training sessions are more effective than endless workshops. So, we offer training programs that last for several weeks and give participants the time to develop their own routines.

It’s not just about dull knowledge transfer, but also direct implementation.

We take everyone by the hand. Because everyone learns differently. Everyone starts from a different point.

  • Teambuilding is crucial for the success of the initiative. That’s why we start with a kickoff to show everyone the common goal, the individual steps, and the background of the initiative. This gives us a high chance of success!
  • 1:1 coachings that meet every brand ambassador where they are in terms of knowledge. No one is left behind, and in the end, everyone has the same level of knowledge. Whether a digital native or a newcomer, we make them all fit.
  • Yes, sometimes you forget something. But through templates, training materials, checklists, explainer videos, and all imaginable tools for faster and more efficient content creation, we ensure long-term success.
  • Yes – LinkedIn is a long-term thing. Without motivation even after the basic coaching, nothing works – so we introduced the format of review meetings. Joint group meetings where new features, algorithm updates, or new questions are addressed and answered.

Here is how our
Corporate Influencer
Program works

Our Corporate Influencer Programs are individual.

But roughly, it could look like this:

01

Strategy &
Individuelles
Programm

The first step is to define your individual goals. The company’s goals. Once they are set, the appropriate strategy for your Corporate Influencer Program is developed.

03

1:1 training
For more
Routine

After the joint kickoff, we move on to individual training sessions. Because all participants have different levels of knowledge. Through individual training sessions, we always work exactly where it makes sense.

05

Support
and
Help

Regardless of the question, regardless of the challenge – with our experience, we are always ready to assist and provide advice. On LinkedIn and everywhere else.

02

all together
Kick-Off
Event

When all brand ambassadors are identified, we start with a joint online kickoff. This ensures that everyone is informed about the project’s objectives and the most important rules.

04

All together
Review
Meetings

After the basic coaching, the brand ambassadors are ready to fly! But to guarantee long-term success, the joint review meetings have proven to be effective. This keeps everyone motivated!

Vogel Communications Group reports on the Corporate Influencer campaign that all B2B middle-market marketing leaders are talking about. Made by Digital Seed.

FSB (Frank Schneider Brakel GmbH + Co. KG) – The design classic for many decades – the global brand from the East Westphalian province of Brakel – synonymous with aesthetic and functional hardware solutions for doors and windows.

FSB relies on a (inter)national LinkedIn strategy and a marketing approach that sparks short-term but burns long-term.

This way, FSB expands its brand presence on LinkedIn, places emotional cookies on the screens of its target audience daily, and strengthens its brand’s reputation through personalities, proximity to the product, and genuine brand values.

FAQ

You have a question?
Most people do! Maybe you can find the right answers here. If your questions are not covered, just get in touch with us.

LinkedIn coaching programs have various goals, but our main objective is to ensure that your employees can effectively utilize LinkedIn. By the end of the program, participants should be capable of expanding their professional network, creating and sharing engaging content, as well as understanding the fundamentals of LinkedIn and recognizing the platform’s added value for their career objectives.

It is important to us that each participant has the opportunity to ask any questions, take the time to delve into the process of content creation, and understand the role of a brand ambassador on LinkedIn. The coaching program consists of 6 sessions, each lasting one hour and scheduled weekly. However, we strongly believe in flexibility. This means that if someone needs more time for positioning, that’s not a problem. It also means that if someone requires less assistance from our side, we can accommodate that as well.

The first results can be admired after just a few days: the LinkedIn profile is boosted based on the joint positioning, the first connections are sent out within a few weeks, and the network begins to grow. Quick wins occur during the coaching itself as participants see that their invested effort is rewarded with messages, comments, likes, and content engagement. Always a delightful moment for both sides. 😊

Clear question, clear answer: We recommend that a minimum of 5 brand ambassadors should start together. Firstly, this ensures that the effects are noticeable, and secondly, brand ambassadors can motivate each other and provide support in brainstorming ideas for content on LinkedIn.

Absolut! The coaching’s objectives adapt individually to the goals of the participants and their positions within the company. Depending on the target audience, the messages and content strategies are adjusted accordingly. This means that employees from marketing or product development, for example, can contribute valuable content for LinkedIn that aligns with the company’s communication goals.

Yes, absolutely no problem! The basic coaching includes everything you need to know for a successful presence on LinkedIn. So, “newcomers” are more than welcome. The important thing is that they are motivated and participate voluntarily, without pressure, in the initiative.

 
 
 

No, it is not necessary to be already active on LinkedIn. We can start from scratch and onboard participants who have had no prior experience with LinkedIn. The only prerequisites are motivation and interest. That’s always the key.

A Premium account is not necessary. While we will be working with the Sales Navigator later on, we’ll go through the setup process together. So, no worries, we’ll do it all together. 😊

After the coaching, the brand ambassadors are ready to act independently on LinkedIn. They have received all the basic information, know what to consider with the algorithm, and how to create content. Now, it’s important to offer support to the ambassadors. Review meetings at regular intervals have proven effective for this purpose. During these meetings, ambassadors can exchange ideas, ask questions, gather content ideas, or even improve internal processes. If they also receive support in the form of content ideas or visual materials, it becomes a very well-rounded and successful initiative. 😊

Das Coaching ist so gestaltet, dass möglichst wenig Aufwand auf den Schultern der Markenbotschafter lastet. Dennoch beginnen wir mit einer Hausaufgabe, die die Zielsetzung, Zielgruppe und grobe Themenrichtungen des Teilnehmers abfragt. ErfahrungsgemĂ€ĂŸ erfordert diese Hausaufgabe von einigen etwas Denkarbeit. Entsprechend kann die Bearbeitung zwischen 1-3 Stunden dauern. Nach dieser Aufgabe bleiben die Aufgaben neben den Sessions begrenzt – die meisten Markenbotschafter können ProfilergĂ€nzungen sowie die ersten zu verfassenden BeitrĂ€ge gut neben ihren eigentlichen Aufgaben bewĂ€ltigen.

There is, of course, no upper limit – often, we experience that brand ambassadors discover LinkedIn for themselves and consequently want to try out and implement many things. This naturally requires a higher time investment. Typically, most ambassadors start with 1-2 posts per week and spend around 20 minutes per day on LinkedIn. This results in a weekly investment of approximately 3.5 hours.

We emphasize that all ambassadors have ONE point of contact. This ensures that everyone receives the same information, and there is one person who has an overview of the entire initiative. At Digital Seed, Vanessa is responsible for conducting the coaching sessions. She is the contact person for any topic related to LinkedIn and guides all participants through the coaching process.

At Digital Seed, Vanessa is responsible for conducting the coaching sessions. She is the contact person for any topic related to LinkedIn and guides all participants through the coaching. Since 2020, she has been active on LinkedIn daily, training brand ambassadors in its functions and procedures. She has witnessed the platform’s development firsthand over the past few years and has previously worked with LinkedIn and other social media platforms in the social media departments of companies such as Vorwerk flooring, SANTE Naturkosmetik, and various agencies before joining Digital Seed.

 
 
 

The coaching of a LinkedIn brand ambassador group comprises various components. In addition to the initial group meeting, all brand ambassadors receive individual online coaching sessions. This means that each participant is individually guided based on their current level of knowledge and experience. Therefore, the price is structured based on the number of participants. The flat rate per person is €2,200. We recommend that at least 5 individuals are initially positioned on LinkedIn as brand ambassadors. Experience has shown that a noticeable impact occurs only when this minimum number is reached.

It would probably be easier to list the people who are not suitable for such training. In short, ANYONE who is motivated to explore the world of LinkedIn, use the platform for sales and communication goals, can participate in the coaching and become a corporate influencer. From beginners to semi-professionals to digital natives – we’ve had them all. And we’ve turned them all into influencers.

During the coaching, we prepare the brand ambassadors. This means that at most, there will be minor organizational tasks to be handled. However, after the coaching, it is advisable to provide long-term support to the brand ambassadors. Ideally, this includes review meetings, content materials, and updates. We can also assist with this by preparing and conducting ongoing review meetings, for example.

A coaching session typically lasts for 60 minutes. This duration allows the content to be better retained, and participants have time to apply what they have learned.

We really like to be flexible. Typically, we schedule one session per week. This allows participants to catch up and effectively implement what they’ve learned. If there are vacations, conferences, sales events, or other factors that might delay the coaching, we are flexible. We adjust to the participants’ calendars.

That is unfortunate, but we can manage it. Since we flexibly adjust all appointments to the participants’ calendars, we can also accommodate rescheduling. The earlier we are informed, the better. AND the less this happens, the more effective the coaching, as it helps maintain a certain flow.

There are different metrics that we measure during the coaching. On one hand, these include before/after snapshots of the profile, the size of the network (number of followers), and the Social Selling Index (a number calculated by LinkedIn that assesses the regularity of posting and other activities on LinkedIn), which is provided at the beginning of the coaching. Additionally, there is an (optional) opportunity to use interactive dashboards, which also capture the views of the brand ambassadors’ posts.

The training for brand ambassadors typically takes place in German. It is also possible to conduct the training in English; however, it should be verified beforehand that all participants have a good to very good command of English to ensure that no knowledge is lost in the process.

Definitely YES! Especially on an international level, brand ambassadors can be well positioned because different country markets can be targeted.

Certainly. Outside of coaching sessions, questions can be answered via email, phone, LinkedIn, video call, etc.

In some cases, on-site workshops can be a good idea, but generally, we have found that online coaching sessions have a higher success rate. Why? We believe that 1:1 sessions ensure that brand ambassadors prepare, follow up on sessions, engage more deeply with the topics, ask more questions, better understand the topics, and, of course, their individual progress can be addressed more intensively. Just reach out to us if you’re not sure whether online or on-site is the better choice for your company.

Groups of varying sizes can participate in a training. We recommend starting with a minimum of 5 people for the brand ambassador program so that significant effects can be noticeable in the end. So, from 5 onwards, we can make it work. 😊

Nonsense. After addressing positioning and working on the target audience, we will focus on expanding the network, and in no time, the number of followers will increase. It is therefore not necessary to already have a certain number of contacts in the network – we’re happy to build that together.

No – this is also part of our comprehensive coaching (even the actually largest part). Once the positioning is established, we know the target audience, and understand how to build the network with the right people, the next step is to focus on content creation. There are countless examples, templates, insights into the algorithm, ideas for topics, information on formats, and best practices. Even after the content infusion, there is still the opportunity to ask questions. Because who doesn’t know: questions often arise once you’re already in the midst of it. Supporting the brand ambassadors can also be done by conducting review meetings at regular intervals. Especially at the beginning, this is a good way to ease into the process. We also conduct such meetings – so feel free to reach out to us!