Corporate
Influencer
Training

LinkedIn coaching programs have various goals, but our main objective is to ensure that your employees can effectively utilize LinkedIn. By the end of the program, participants should be capable of expanding their professional network, creating and sharing engaging content, as well as understanding the fundamentals of LinkedIn and recognizing the platform’s added value for their career objectives.

It is important to us that each participant has the opportunity to ask any questions, take the time to delve into the process of content creation, and understand the role of a brand ambassador on LinkedIn. The coaching program consists of 6 sessions, each lasting one hour and scheduled weekly. However, we strongly believe in flexibility. This means that if someone needs more time for positioning, that’s not a problem. It also means that if someone requires less assistance from our side, we can accommodate that as well.

The first results can be admired after just a few days: the LinkedIn profile is boosted based on the joint positioning, the first connections are sent out within a few weeks, and the network begins to grow. Quick wins occur during the coaching itself as participants see that their invested effort is rewarded with messages, comments, likes, and content engagement. Always a delightful moment for both sides. 😊

Clear question, clear answer: We recommend that a minimum of 5 brand ambassadors should start together. Firstly, this ensures that the effects are noticeable, and secondly, brand ambassadors can motivate each other and provide support in brainstorming ideas for content on LinkedIn.

Absolut! The coaching’s objectives adapt individually to the goals of the participants and their positions within the company. Depending on the target audience, the messages and content strategies are adjusted accordingly. This means that employees from marketing or product development, for example, can contribute valuable content for LinkedIn that aligns with the company’s communication goals.

No, it is not necessary to be already active on LinkedIn. We can start from scratch and onboard participants who have had no prior experience with LinkedIn. The only prerequisites are motivation and interest. That’s always the key.

A Premium account is not necessary. While we will be working with the Sales Navigator later on, we’ll go through the setup process together. So, no worries, we’ll do it all together. 😊

After the coaching, the brand ambassadors are ready to act independently on LinkedIn. They have received all the basic information, know what to consider with the algorithm, and how to create content. Now, it’s important to offer support to the ambassadors. Review meetings at regular intervals have proven effective for this purpose. During these meetings, ambassadors can exchange ideas, ask questions, gather content ideas, or even improve internal processes. If they also receive support in the form of content ideas or visual materials, it becomes a very well-rounded and successful initiative. 😊

Das Coaching ist so gestaltet, dass möglichst wenig Aufwand auf den Schultern der Markenbotschafter lastet. Dennoch beginnen wir mit einer Hausaufgabe, die die Zielsetzung, Zielgruppe und grobe Themenrichtungen des Teilnehmers abfragt. Erfahrungsgemäß erfordert diese Hausaufgabe von einigen etwas Denkarbeit. Entsprechend kann die Bearbeitung zwischen 1-3 Stunden dauern. Nach dieser Aufgabe bleiben die Aufgaben neben den Sessions begrenzt – die meisten Markenbotschafter können Profilergänzungen sowie die ersten zu verfassenden Beiträge gut neben ihren eigentlichen Aufgaben bewältigen.

There is, of course, no upper limit – often, we experience that brand ambassadors discover LinkedIn for themselves and consequently want to try out and implement many things. This naturally requires a higher time investment. Typically, most ambassadors start with 1-2 posts per week and spend around 20 minutes per day on LinkedIn. This results in a weekly investment of approximately 3.5 hours.

We emphasize that all ambassadors have ONE point of contact. This ensures that everyone receives the same information, and there is one person who has an overview of the entire initiative. At Digital Seed, Vanessa is responsible for conducting the coaching sessions. She is the contact person for any topic related to LinkedIn and guides all participants through the coaching process.

The coaching of a LinkedIn brand ambassador group comprises various components. In addition to the initial group meeting, all brand ambassadors receive individual online coaching sessions. This means that each participant is individually guided based on their current level of knowledge and experience. Therefore, the price is structured based on the number of participants. The flat rate per person is €2,200. We recommend that at least 5 individuals are initially positioned on LinkedIn as brand ambassadors. Experience has shown that a noticeable impact occurs only when this minimum number is reached.

It would probably be easier to list the people who are not suitable for such training. In short, ANYONE who is motivated to explore the world of LinkedIn, use the platform for sales and communication goals, can participate in the coaching and become a corporate influencer. From beginners to semi-professionals to digital natives – we’ve had them all. And we’ve turned them all into influencers.

During the coaching, we prepare the brand ambassadors. This means that at most, there will be minor organizational tasks to be handled. However, after the coaching, it is advisable to provide long-term support to the brand ambassadors. Ideally, this includes review meetings, content materials, and updates. We can also assist with this by preparing and conducting ongoing review meetings, for example.

A coaching session typically lasts for 60 minutes. This duration allows the content to be better retained, and participants have time to apply what they have learned.

We really like to be flexible. Typically, we schedule one session per week. This allows participants to catch up and effectively implement what they’ve learned. If there are vacations, conferences, sales events, or other factors that might delay the coaching, we are flexible. We adjust to the participants’ calendars.

That is unfortunate, but we can manage it. Since we flexibly adjust all appointments to the participants’ calendars, we can also accommodate rescheduling. The earlier we are informed, the better. AND the less this happens, the more effective the coaching, as it helps maintain a certain flow.

There are different metrics that we measure during the coaching. On one hand, these include before/after snapshots of the profile, the size of the network (number of followers), and the Social Selling Index (a number calculated by LinkedIn that assesses the regularity of posting and other activities on LinkedIn), which is provided at the beginning of the coaching. Additionally, there is an (optional) opportunity to use interactive dashboards, which also capture the views of the brand ambassadors’ posts.

The training for brand ambassadors typically takes place in German. It is also possible to conduct the training in English; however, it should be verified beforehand that all participants have a good to very good command of English to ensure that no knowledge is lost in the process.

Definitely YES! Especially on an international level, brand ambassadors can be well positioned because different country markets can be targeted.

Certainly. Outside of coaching sessions, questions can be answered via email, phone, LinkedIn, video call, etc.

In some cases, on-site workshops can be a good idea, but generally, we have found that online coaching sessions have a higher success rate. Why? We believe that 1:1 sessions ensure that brand ambassadors prepare, follow up on sessions, engage more deeply with the topics, ask more questions, better understand the topics, and, of course, their individual progress can be addressed more intensively. Just reach out to us if you’re not sure whether online or on-site is the better choice for your company.

Groups of varying sizes can participate in a training. We recommend starting with a minimum of 5 people for the brand ambassador program so that significant effects can be noticeable in the end. So, from 5 onwards, we can make it work. 😊

Nonsense. After addressing positioning and working on the target audience, we will focus on expanding the network, and in no time, the number of followers will increase. It is therefore not necessary to already have a certain number of contacts in the network – we’re happy to build that together.

No – this is also part of our comprehensive coaching (even the actually largest part). Once the positioning is established, we know the target audience, and understand how to build the network with the right people, the next step is to focus on content creation. There are countless examples, templates, insights into the algorithm, ideas for topics, information on formats, and best practices. Even after the content infusion, there is still the opportunity to ask questions. Because who doesn’t know: questions often arise once you’re already in the midst of it. Supporting the brand ambassadors can also be done by conducting review meetings at regular intervals. Especially at the beginning, this is a good way to ease into the process. We also conduct such meetings – so feel free to reach out to us!