The energy transition isn’t on the horizon; we are right in the middle of it! As a company directly involved in providing solutions for more efficient energy management, we need a voice. A channel through which we can disseminate information. For us, that channel is LinkedIn.
Dirk Eggers, CEO
task
"We need a real platform for the topics of the energy transition." - That was the beginning of the LinkedIn initiative with SAMSON AG.
The energy transition requires targeted communication about the fact that everyone must be part of the solution. And SAMSON AG needs a platform to kickstart this communication.
Strategy
We aimed to train thought leaders, industry experts, and pioneers in the field of energy transition to become active on LinkedIn. Ultimately, we created genuine 'Energy Influencers'.
- Ideas, innovation, topics, discussions—only those who actively engage can take a stance and influence. That’s precisely what Samson AG can do on LinkedIn.
- A crystal-clear positioning of the executive leadership as thought leaders, with one goal in mind: creating greater awareness within society and among energy industry companies.
- A thoughtful LinkedIn strategy, built on the expertise of thought leaders, establishes trust and further fortifies Samson AG’s reputation.
- LinkedIn serves as a pivotal channel to be “seen” by the right individuals, offering access to diverse groups that enable the initiation of various discussions and topics.
implementation
Taking responsibility means: informing, raising awareness, and interacting. - And that's what Samson AG does with a personal impact on LinkedIn.
1. Ambassador.
Strong messages require courageous brand ambassadors and thought leaders. Coupled with a clear positioning on LinkedIn, it becomes possible to deliver expertise to the right individuals.
2. Relevance.
Only strong messages are relevant. They generate enthusiasm and acceptance—essential factors for being perceived as an industry opinion leader. This necessitates the right positioning and the correct content strategy.
3. Awareness.
Posting. Posting. Posting. This is how Samson AG consistently plants emotional ‘cookies’ with the target audience, day by day. Until the messages resonate and the visibility becomes truly palpable.
solution
Thousands have seen it, and hundreds have praised it. The LinkedIn trailblazer in the energy industry constantly earns positive feedback.
- Clear industry positioning. Clear messages from brand ambassadors. Clear targeting of audiences.
- A successful content strategy – through efficient processes, Samson AG is capable of posting the most current topics lightning-fast on LinkedIn.
- Discussions, exchanges, information, new ideas – these are also advantages of a robust LinkedIn presence.
- Positive feedback on the management’s posts: No other company in the industry is as active in the social web.
Dr.
Nicola
Kleppmann
about
Digital Seed
“I was recently contacted and asked if I, as a ‘LinkedIn Energy Influencer,’ could contribute to a specific topic. Now I am definitely convinced that we have become quite visible.”
CEO.